Consumer perception on selecting marketplace for livestock products food

Abstract The purpose of this paper is to analyses the relationship between underlying factors product and market attributes socio-demographic profiles consumers. aim analysis assess whether consumer responses vary across attributes. Simple statistical such as descriptive analysis, frequency distribution, cross tabulation, variance, factor consumers’ preferences for livestock products food were carried out. Results study indicate that profile consumers (gender, age, education income) significantly influences purchase decisions. A higher income gender educational level their decisions on while age seems have no significant impact. Consumers express different views various Packaging convenience are important approximately 60 per cent respondents. Various clearly prefer a convenient marketplace with additional service facilities. Development marketing strategy regarding can be offered at based behavior.